by Fine Lingerie Expert Margaret Shrum

Welcome to The Lingerie Diet

What IS the Lingerie Diet?

It’s a means of transformation, and a way for us to get in touch with PLEASURE. The Lingerie Diet is the brainchild of Margaret Shrum. Margaret has been working in fashion—in particular what she calls “boudoir fashion”—for over 2 decades. Now she’s turned all those years of experience into what she calls The Lingerie Diet.

Allow yourself to be transformed. OUT with underwear. IN with boudoir.

This is how she does it:

She assesses your boudoir wardrobe Tim-Gunn style (Margaret’s first rule: banish all granny panties). She takes a look at your lifestyle, values, responsibilities and desires, and takes you lingerie shopping—she knows the best places to own your beauty—and fits you. She’s also joined forces with celebrity and boudoir photographers, so after your lingerie transformation is complete, you can have sumptuous photos taken of your new boudoir self.

Margaret’s Philosophy:

Lingerie should never just be for a special occasion. It’s for every day of your life, because every day should be about being in touch with your sensuality, about feeling confident, sexual and sensual, and about experiencing pleasure. It’s about feeling deeply sensuous in our own skin—even when we’re running to the bodega for some milk. Especially when we’re running to the bodega for milk!

Believe me, this is not simply about buying “new underwear.” It’s about rebooting your life and sense-of-self. Transformation through indulgence. The Lingerie Diet is AWESOME.

OUT with underwear. IN with boudoir!